Renowned local beverage brand Wujiatea is launching the “Temple Fair Cup” for the first time this Ghost Festival. Collaborating with Taiwanese artists, the brand presents a festive limited-edition design. Centered on the theme of “blessing and protection,” the cups integrate traditional beliefs, artistic design, and beverage culture into two exclusive designs. Each cup of tea not only quenches thirst but also carries heartfelt blessings, allowing consumers to experience the warmth of Taiwan’s festival culture in their daily lives.

This project is facilitated by Celestial Serendipity, an arts and culture brand under the Uni-President Group, bridging the works of talented Taiwanese artists to a wider audience. Art is no longer confined to walls for appreciation—it becomes part of everyday life through tea, bringing the public closer to artistic expression.

Artist Kevin Tseng delicately captures temple rituals and scenes of people praying for peace using watercolors, skillfully blending the fine brushwork of Eastern painting with the vibrant colors of Western art to create a unique visual language. Since the pandemic, Tseng has focused on themes of familial bonds, depicting interactions between animal parents and their offspring to symbolize the continuity of human emotions. His works are lively, rich, and expressive. For the Temple Fair Cup, he has incorporated a serene, protective atmosphere into a hand-painted style, creating a fresh dialogue between faith and everyday life.

The two limited-edition designs include:

“Blessing Prayer”: Depicts worshippers offering incense at the temple courtyard, with curling incense smoke and lanterns overhead, conveying respect for deities and ancestors.

“Peace and Prosperity for the Nation”: Features temple architecture, incense burners, and festive elements, using traditional colors to symbolize collective prayers for national wellbeing and family safety.

“Drinking tea is not just an everyday habit—it is a cultural experience,” the brand stated. Through this collaboration with Celestial Serendipity, they hope more people can feel the unity and blessings carried by Ghost Festival culture in each cup of tea.

The Temple Fair Cup will be available exclusively during the Ghost Festival, in limited quantities. Whether participating in ancestral offerings or simply enjoying a refreshing iced tea, consumers can bring home a cup imbued with blessings and protection this summer.